Setting Default Options for Content

Let’s take a closer look at how six important settings, all of which users can easily access and configure from the WordPress dashboard, can positively impact any WordPress website. 

WordPress’s user settings define the role that different users have, providing control over access levels and permissions on the website.

To access user settings, log in to your WordPress admin dashboard. Then, navigate to "Users" in the left-hand menu. From here, you can view a list of all users, add new users, or edit existing user profiles.

WordPress offers several predefined user roles, each with its own set of permissions:

• Administrator: Has full access to all website features, settings, and content management. Administrators can manage other users, themes, and plugins. This includes the ability to add, edit, or remove users.
• Editor: Can create, edit, publish, and delete any posts or pages, including those created by other users. Editors can also moderate comments and manage categories, tags, and links.
• Author: Can create, edit, publish, and delete their own posts. Authors cannot edit other users' posts or manage website settings.
• Contributor: Can create and edit their own posts but can’t publish them. Contributors need approval from an Editor or Administrator to publish their content.
• Subscriber: Has limited access, usually only able to manage their profile and leave comments on posts if enabled.
  
  

When you add or edit a user, you can configure various profile settings such as username, email, first name, last name, website, and biographical information. You can also assign a specific user role to control the level of access they have to the website. WordPress also allows you to create custom user roles with specific permissions using plugins like "User Role Editor" or "Members." This can be helpful if you or your clients need more granular control over user access levels and capabilities.

Permalink WordPress configurations allow you to configure the structure of a website's URLs. These impact website navigation and user experience, and are an important component of technical SEO. URLs are automatically created for individual posts, pages, and any other content on your client’s website.

To access permalink settings, head to "Settings" in the left-hand menu and click on “Permalinks”.

This will open up the option to choose from several predefined permalink structures, plus a custom structure option:

• Plain: The default setting, which uses the post ID. This is a long string of numbers and is not recommended. Not only does it look messy, but since it isn’t descriptive, it’s not helpful from an SEO perspective either.
• Day and name: Includes the year, month, and day of the post, followed by the post title.
• Month and name: Includes the year and month of the post, followed by the post title.
• Numeric: Uses the post ID within an "archives" directory. Again, this isn’t a great choice for UX or SEO.
• Post name: Uses the post title as the URL. For most client websites, this will be the optimal choice. It’s easy to understand both by human users and algorithm bots.
• Custom structure: Allows you to create your own permalink structure using available tags.
  
  

This setting is quick and simple to change, and can have a big payoff in terms of improving the user experience of website visitors and helping webpages appear at the top of their relevant SERPs.

Clear and descriptive permalinks—like the “Post name” option—make it easier for users to understand the content of a page before clicking on a link. And since search engines consider URLs as a ranking factor, descriptive and keyword-rich permalinks can help improve a site’s visibility in search engine results.

Here, you choose the default dimensions for three image sizes appearing on the website: WordPress thumbnail size, medium images, and large images. Whenever an image is uploaded to WordPress, an automatically resized version will be created based on the settings established here. It’s worth noting that WordPress will maintain the aspect ratio of an image when resizing it, so you don’t have to worry about images becoming distorted based on the maximum width and height defined in Media settings.

So, why do these default settings deserve your attention? Properly sized images can reduce file sizes and improve page load speed, contributing to better UX. Page load speeds are key ranking factor for Google, so web designers need to be mindful of how large images can drag downloading times.

Media settings are also important from the point of view of mobile responsiveness. Images should be large enough to look attractive on large screens with high resolutions, without sacrificing loading times.

Found in the left-hand “Settings” menu, Reading settings control how a website's content is displayed on the homepage and in the blog or news feed. Depending on the design of your client websites, the homepage may not display blog posts. However, since most websites have some kind of blog, they’ll at least have a page where all blog posts can be seen. 

The settings to pay attention to on this page are:

• Front page displays: Choose from two options for how content is displayed on the home page:
  • Your latest posts: Usually the best choice
  • A static page: Suitable if the client wants to highlight past well-performing posts on the homepage.
    
    
• For each post in a feed, choose whether full text or just a summary of each new post appears in your RSS feed. Summaries can encourage users to click through, driving more traffic.
  
  
• Search engine visibility: Leave this option unchecked for live websites, otherwise WordPress will add a “noindex” tag to them making them undiscoverable in search.

These settings control how comments and interactions are managed on the website, and are located in the left-hand “Settings” menu.

The purpose of discussion settings is to enable businesses to control their comment sections and avoid disrespectful or spammy content from being posted, which can have a detrimental effect on UX.

Settings to pay attention to on this panel are:

• Default article settings: The first two checked boxes refer to notifications that result from WordPress blogs interacting with each other, and will only be relevant for some clients. The third checked box is important: it determines whether people are allowed to leave comments on blog posts. Some businesses, like many ecommerce businesses, have comments disabled.
• Comment moderation: These determine the number of links allowed in a comment, and allow users to create a list of moderation keywords that trigger manual approval before they appear on the site. The default settings are usually sufficient, but depending on your client’s industry, they may want to add additional moderation keywords.
• Comment blacklist: List words, phrases, or IP addresses that automatically mark a new comment as spam.
• Avatars: Choose if the site will display default avatars or custom avatars for users who leave comments.
  
  

For websites that enable user discussions, these settings help create a positive environment for user interactions.

Privacy policies are legally mandated in most jurisdictions, so it’s important to add them to all client projects. The privacy settings screen, found under the left-hand “Settings” menu, enables you to assign an existing page as the Privacy Policy page or to create one.

Discuss with your clients whether they already have a privacy policy created. If not, WordPress will generate a template that can be completed to reflect the practices of the business.